Acclaimed for her originality, creativity and vision, world-renowned hair stylist Antoinette Beenders has been the Global Style Director for Aveda since March 2001 and is Creative Director of the Urban Retreat – Covent Garden Aveda Concept Salon & Spa at Aveda Institute London. She is responsible for providing the direction, vision and training for Aveda’s Hair Cutting and Styling programs, establishing trends, developing products and leading the company’s education initiatives.
Antoinette
joined Aveda and since then, she has represented the company in
countries including Australia, Denmark, Germany, Hong Kong, Ireland,
The Netherlands, Norway, Sweden, Taiwan, the United Kingdom and the
United States as part of her mandate to generate awareness and create
excitement for the Aveda brand and its mission.
A native of The
Netherlands, Antoinette arrived in the UK 14 years ago and immediately
made her mark on the hairdressing profession. A long-time associate of Trevor Sorbie, she was appointed U.K. Artistic Director for his company in 1992 and then International Artistic Director for Trevor Sorbie International in 1994. In this role, she promoted the product line through hair shows and seminars worldwide.
Antoinette’s celebrity clients have included Elle MacPherson, Liv Tyler, Sarah Brightman, Veronica Webb, Kate Winslett, Sophie Dahl, Catherine Zeta-Jones, Sadie Frost and members of the British royal family.
She
has been featured on TV programs such as the BBC Style Challenge and
the Clothes Show, and created the hair for Burn the Floor, an
international dance show designed by Mamma Mia producer Anthony Van
Last. Her magazine editorial work includes credits for Vogue and
Glamour, among many others, and she was named one of London’s 13 top
hair gurus by The Evening Standard (London) earlier this year. She has
worked on fashion shows for Hussein Chalayan, Clements Ribeiro, Prada,
Miu Miu and Dolce & Gabbana.
Among Antoinette’s numerous awards are London Hairdresser of the Year Award (1996 and 1997) and the Aveda Master of Arts Award
(2000). The International Beauty Show/New York named her Most
Newsworthy Female Hair Designer Worldwide (1998). She is currently
nominated for British Hairdresser of the Year.